Smith Sinrod, Designer of by SMITH, launched her eponymous line in Spring 2010 as a contemporary women’s collection of sophisticated and chic dresses and separates. by SMITH is recognizable for hand-painted prints, vibrant colors and bold geometric patterns that place a spin on classic looks.


A graduate of The University of Alabama’s Apparel Design program, Smith developed her love for Thailand’s rich silks during a trip to the region, and has since incorporated them into all her collections. Inspired by her great grandmother and drawn to bold outfits and bright colors as a child, Smith designs pieces with a bit of whimsical and vintage glamour.


Smith’s continuous growth in the fashion industry has elevated her brand’s appeal across a wide range of audiences internationally. During Gen Art’s March 2010 “Miami Fresh Faces in Fashion” runway show, the Miami New Times was quoted saying: “the hit of the [Gen Art] show was easily by SMITH.” Southern Living touted Sinrod as a “Designer to Watch” in 2014 following a cross country series of pop-up trunk shows hosted out of a vintage Airstream, her original “Streamin’ by SMITH” tour.


by SMITH was launched in Atlanta and relocated to New York City in 2011. The line is proudly manufactured in New York’s Garment District as part of the Made In America Movement. by SMITH is carried in upscale stores throughout the United States and internationally.


Most recently, Smith has moved to New Orleans for more square footage and to soak up the city’s vibrant creative innovation.